Principles of Microeconomics

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Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MICROECONOMICS, 4th Edition features a strong revision of content in all 22 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4th edition. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw. Key Feature Streamlined Chapters to Improve Student Understanding: Mankiw eliminated the list of "Chapter Objectives" at the beginning of each chapter in order to focus the reader's attention on the author's concise introduction to each chapter. This material can now be found in the Instructor's Manual and Study Guide Mankiw's Ten Principles of Economics: Mankiw's Ten Principles of Economics introduces students to the ten most important principles, which are then thoroughly incorporated in discussions throughout the book. "FYI" Boxes: These boxes provide additional material "for your information." Some of them offer a glimpse into the history of economic thought. Others clarify technical issues. Still others discuss supplementary topics that instructors might choose either to discuss or skip in their lectures. "In the News" Boxes : One benefit that students gain from studying economics is a new perspective and greater understanding about news from around the world. To highlight this benefit, excerpts from many newspaper articles are included, some of which are opinion columns written by prominent economists. These articles, together with brief introductions, show how basic economic theory can be applied. Many of these boxes are new to the 4th edition. Case Studies: Economic theory is useful and interesting only if it can be applied to understanding actual events and policies. This book, therefore, contains numerous case studies that apply the theory that has just been developed. Quick Quizzes: After each major section, students are offered a "quick quiz" to check their comprehension of what they have just learned. Students can compare their answers to the answers provided at the end of the book, then reread the material in that section if necessary. Problems and Applications: Each chapter also contains a variety of problems and applications that ask students to apply the material that they have learned. Some professors may use these questions forhomework assignments. Others may use them as a starting point for classroom discussions.