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Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners 14.0%OFF

Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

by Deschamps Jean Philippe-nayak P. Ranganat

  • ISBN

    :  

    9780875843414

  • Publisher

    :  

    Harvard Business School Press

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    480

  • Year

    :  

    301

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2555.0

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₹

2197.0

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  • Description

    Views that how fast and how often a company can develop new products can determine whether or not it survives. This book integrates activities in Research and Development, strategy, product development, and marketing to form a view of the product creation process that leads to value creation for employees, customers, and owners.

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