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Public Relations for Your Business
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ISBN
:
9788179922729
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Publisher
:
Jaico Publishing House
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Subject
:
Business & Management
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Binding
:
PAPERBACK
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Pages
:
206
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Year
:
2005
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175.0
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Description
Most growing businesses will find the need for public relations sooner or later, either as a means of accelerating growth or in order to counter adverse criticism. This book sets out various public relations options, advises on how to deal with the media, and explains the value of a clear corporate identity. It also shows how to set up a public relations department, employ a public relations consultant and integrate public relations within the company's budget.
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