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SALES PROMOTION MANAGEMENT
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ISBN
:
9788126128259
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Publisher
:
Anmol Publications Pvt Ltd
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Subject
:
Medical Study & Revision Guides & Reference Material
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Binding
:
Hardcover
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Pages
:
488
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750.0
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540.0
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Description
Sales Promotion Management as a paper is being taught at M.Com., M.B.A. and other Management Courses at various universities and institutions. This book is designed as an introductory text to the above paper, encompassing vital information on all pertinent aspects. Thus the material presented here would be of interest as well as of great use to professionals of Management Courses. About Author : Bir Singh (b. 1958) MCom. CAIIB (Certified Associate of Indian Institute of Bankers), Dip. in Marketing and Sales, has been associated with a multinational Bank for more than twenty one years having practical experience of Rural Marketing and other financila concepts of business through Banks. He has written profusely on different issues in his areas of specialization and interest. Contents : PrefaceSales PromotionPromotional Mix and Personnel SellingConsumer Behaviour and Sales PromotionDeal Prone Consumer ResearchStrategy of Sales PlanningPerformance Evaluation and Apraisal Effective Sales PersonnelEvaluation of Sales Promotion ExperimentProduct Decision in Sales PromotionSecrets of Sales PerformanceRetailer and Wholesaler Promotion ProcessStrategic Issues in Promotional StrategiesSubstantive Findings in Trade Dealings
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