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Service Marketing
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ISBN
:
9788190534987
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Publisher
:
Paradise Publishers
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Subject
:
Encyclopaedias & Reference Works
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Binding
:
Hardcover
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Pages
:
280
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Year
:
2009
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895.0
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Description
About Author : Dr. S.P. Sharma is M. Com., M. Phil., Ph.D. degree from Saurashtra University, Rajkot. He has brilliant academic record. He has contributed many papers in National and International Seminar. He has written many articles that has published many reputed Periodicals and journals. He started his career after taking M. Com. Degree from Saurashtra University in 1982. He joined NR Vekaria Institute of BBA in Junagadh (Gujrat) and served for long years as senior faculty member. He also kept Placement portfolio in the NRV Institute and has keep excellent record of placing final year students in reputed corporate sectors. Now he is Principal in Valia Arts and Mehta Commerce College, Bhavnagar (Gujrat). Also his another book published 1. Marketing and Sales Management, 2. Advanced Financial Management. Contents : ContentsPreface1. Why Service Marketing?2. Service Marketing MIX3. Marketing Skills for Consumer Satisfaction4. Understanding Consumer Expectations through Marketing Research5. Building Customer Relationship through Brand Marketing6. Market Segmentation and Trading7. Customer Defined and Service Marketing8. Co-ordination in Marketing Communications9. Market Policy and Consumerism10. Planning and Marketing Service11. Annual Marketing Programmes12. Marketing Information Systems and Marketing Resources13. Analysing Consumer Market and Buyer Bahaviour14. Advertising and Global Marketing15. Public Relations and Consumer Behaviour16. Managing Sales and Customers17. Effect of Personality on Service Marketing18. Agriculture Marketing Methods19. Modern Labour Management20. Leadership21. Importance of Management22. Functional Management23. Business Management and Marketing Systems24. Promotion Programme and Organizational Setting25. Quality Control and Market Monopoly26. Strategies of Sales Management
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