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Viva’s Dictionary of Marketing Terms: The comprehensive reference to marketing terms for students and professionals

Viva’s Dictionary of Marketing Terms: The comprehensive reference to marketing terms for students and professionals

by Peter D Bennett

  • ISBN

    :  

    9788176490191

  • Publisher

    :  

    NTC Publishing Group

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Paperback

  • Pages

    :  

    316

  • Year

    :  

    2005

₹

195.0

₹

195.0

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  • Description

    Published by Viva, this completely revised and expanded edition of the Viva’s Dictionary of Marketing Terms is an essential reference for business professionals and students alike. Developed by Peter D. Bennett of The Pennsylvania State University in cooperation with marketing experts and top academics from across the country, the more than 2,500 up-to-date definitions include all of today’s most important marketing terms, from every aspect of the field. Fully cross-referenced for ease of use, this comprehensive resource covers both the day-to-day terminology and specialized vocabulary in corporate and academic use. Viva’s Dictionary of Marketing Terms is a truly indispensable guide that helps everyone from newcomers to senior-level marketing executives gain a more thorough understanding of every critical marketing concept.

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