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Services Marketing:People,Technology,Strategy 24.0%OFF

Services Marketing:People,Technology,Strategy

by Lovelock

  • ISBN

    :  

    9788177584509

  • Publisher

    :  

    Pearson

  • Subject

    :  

    Economics, Finance, Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    612

  • Year

    :  

    2008

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485.0

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₹

368.0

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  • Description

    This edition of Service Marketing is targeted towards South Asian managementstudents and marketing professionals. While it retains a strong global context,this edition, has been updated to incorporate local examples, cases, andreading. Service industries like business-process and knowledge-process-outsourcing,as well as IT and IT enabled services, have been highlighted and their specialproblems have been addressed.

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