Small Business: An Entrepreneur's Business Plan

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Guide students in their first steps toward small business success as they transform their business ideas into powerful, functional business plans with the latest edition of Small Business: An Entrepreneur's Business Plan, 8e, International Edition. This indispensable guide to small business enterprise by accomplished educators and entrepreneurs J.D. Ryan and Gail Hiduke helps students refine their business talents as they learn to effectively identify business opportunities, market needs, and target customers. The text's practical action-step approach focuses on developing and writing a business plan from the ground up using a variety of timely tools and contemporary resources with ongoing links to the latest small business information available on the Internet. Throughout this edition, students gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. Whether students plan to purchase a franchise or an existing business or pursue a start-up, you can help them sharpen their business focus and develop the confidence critical for small business success with Ryan/Hiduke's Small Business: An Entrepreneur's Business Plan, 8e, International Edition. Key Feature Action Steps Guide Students Through Every Phase of a Start-up: More than 70 Action Steps direct readers through every phase of a start-up, from the initial dreams to development of marketing to the building and implementation of the completed business plan. Entrepreneurial Vignettes Provide Insights into Business-Focused Minds: Brief case studies full of strategies and real-world applications provide firsthand insights into today's entrepreneurial minds and ventures. Modified for simplicity and clarity, these intriguing Entrepreneurial Vignettes reflect compiled case studies and experiences from entrepreneurs the authors have known. Featured Business Plans Highlight Varied Approaches: Concepts become actions in practice with the examples of full business plans featured in this edition. Appendix A, "Fast-Start Business Plan" is ideal for a small business requiring minimal capital. Appendix B provides a more in-depth business plan proposal for a chocolate store located at Sea World. Community Resources Provide Support: To counter the isolation and concern that can accompany entrepreneurial life, this book encourages future entrepreneurs to gain support, guidance, and direction through community resources, including entrepreneurial organizations, entrepreneurial podcasts, and other professional associations. The book clearly demonstrates the value of networking with individuals pursuing similar dreams. New Examples Capture The Passion of Today's Entreprenuers: Each chapter highlights an entrepreneur who exhibits a remarkable passion for his or her products, locations, or markets. These vignettes--almost half of which are new to this edition--focus on entrepreneurs such as a woman who developed sun-protective clothing after being diagnosed with melanoma and a synthetic biologist who is pursuing a mission to destroy antibiotic-resistant bacteria. Table of Contents 1. Your Great Adventure. 2. Spotting Trends and Opportunities. 3. Opportunity Selection. 4. Profiling Your Target Customer. 5. Reading and Beating the Competition. 6. Marketing Promotions Overview. 7. Location, Location, Location. 8. Start-Up Concerns and Financial Projections. 9. Shaking the Money Tree. 10. Legal Issues. 11. Build, Maintain, and Thrive with a Winning Team. 12. Protecting Your "Baby" and Yourself. 13. Buying a Business. 14. Investigating Franchises and Franchising. 15. Pull Your Plan Together. Appendix A: Fast-Start Business Plan. Appendix B: Annie's Business Plan Proposal. Appendix C: Forms, Forms, Forms.