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Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society
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ISBN
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9780470873632
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Publisher
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John Wiley & Sons
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Subject
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Encyclopaedias & Reference Works
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Binding
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Hardcover
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Year
:
2011
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3408.0
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Description
Answers to the 12 most common and critical questions about corporate givingIn this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs formaximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenshipReveals how an effective philanthropic program and commitment can be incorporated in any organizationContains a comprehensive review of the information corporations need to make informed decisions about givingThe author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.
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Author Biography
Curt Weeden is president of the consulting firm Business and Nonprofit Strategies, Inc. and a popular writer and speaker on the topics of philanthropy and corporate social responsibility. He founded and served as CEO of the Association of Corporate Contributions Professionals, a national organization representing corporate contributions, community relations, and employee volunteer executives. Weeden is a former Johnson & Johnson vice president who managed that corporation's philanthropy program.
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