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Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism & Technology 14.0%OFF

Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism & Technology

by Dean C. Coddington, Keith D. Moore and Elizabeth A. Fischer

  • ISBN

    :  

    9780787955939

  • Publisher

    :  

    John Wiley & Sons

  • Subject

    :  

    Medical Study & Revision Guides & Reference Material

  • Binding

    :  

    Hardcover

  • Year

    :  

    2001

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  • Description

    Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.

  • Author Biography

    DEAN C. CODDINGTON is with McManis Consultants. He has co-authored five books and written numerous articles on health care. ELIZABETH A. FISCHER is with McManis Consultants. KEITH D. MOORE is CEO of McManis Consultants.

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