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Street-Smart Advertising - How to Win The Battle Of The Buzz PB
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ISBN
:
9780230638990
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Publisher
:
MACMILLIAN INDIA LTD-NEW DELHI
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
248
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Year
:
2009
₹
399.0
₹
399.0
399.0
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Description
Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why, for instance, many advertising “creatives” keep their own clip files. Street-Smart Advertising contains a plethora of examples designedto jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more. “Loaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices.” — Al Ries, author of The Origin of Brands “In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you’re embarking up
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Author Biography
Margo Berman is associate professor of advertising at Florida International University. She specializes in creative courses including Creative Strategies, Creative Concepts, and Trends in Graphics and Design. Table of Contents Preface • Acknowledgments • Rev Up Your Thinking with Creative Stimulation • Play with Typography’s Multiple Personalities • Embrace Types as a Design Element • Master the Design Elements • Connect with Your Audience through Powerful Writing • Spark the Creative Process for Focused Campaign Strategies • Take Charge of the Design Principles• Explore the Power of Color Psychology • Discover Exciting Strategy-Based Ads and Campaigns • Learn the Latest through Inventive Case Studies with Impressive Results • See Which Self-Promotions Really Work • Be Inspired by Creative Tips from Conceptual Thinkers • Glossary • Selected Bibliography • Index
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