Successful Science Communication: Telling It Like It I

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In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication. Table Of Contents Authors' biographies Foreword Introduction: public engagement in an evolving science policy landscape Part I. What it Helps to Know Beforehand: 1. Deficits and dialogues: science communication and the public understanding of science in the UK 2. Explaining the world: communicating science through the ages 3. Science, truth, and ethics 4. The public's view of science 5. The common language of research 6. Not 100% sure? The 'public' understanding of risk 7. The ethos of science vs. ethics of science communication Part II. Policy Makers, the Media and Public Interest Organisations: 8. Research and public communication in EU policy and practice 9. Tackling the Climate Communication Challenge 10. Dealings with the media 11. Dealings with the U.S. media 12. Relations with public interest organisations: consumers 13. Relations with public interest organisations: patients and families 14. Relations with environmental organisations: a very personal story Part III. What You Can Do and How To Do It: 15. Building relations with the various groups 16. Finding the right words: how to shine in radio and television interviews 17. Nanotechnology and the media – front page or no story? 18. The power of the podcast: the Naked Scientists' story 19. The social web in science communication 20. Dealing with dilemmas and societal expectations: a company's response 21. Science festivals 22. Things to see and do: how scientific images work 23. The triple helix: the undergraduate student-run face of science communication 24. Public understanding of research: the Open Research Laboratory at the Deutsches Museum 25. 'Imagine': a communication project putting life sciences in the spotlight Part IV. And Finally, Evaluating and Embedding Science Communication: 26. Evaluating success: how to find out what worked (and what didn't) 27. Effectively embedding corporate science communication in academia: a second paradigm shift? Index.