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The 11 Immutable Laws of Internet Branding 20.0%OFF

The 11 Immutable Laws of Internet Branding

by Laura Ries Al Ries

  • ISBN

    :  

    9781861976000

  • Publisher

    :  

    Profile Business

  • Subject

    :  

    Business & Management, Industry & Industrial Studies, Computer Networking & Communications

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    181

  • Year

    :  

    2001

195.0

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156.0

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  • Description

    The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. The authors divulge their revolutionary strategies needed to successfully build a company, product or service into a profitable brand using the Internet.

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