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ISBN
:
9780749463311
Publisher
:
Kogan Page
Subject
:
Business & Management, Self-help & Personal Development, Economics, Finance, Business & Management
Binding
:
PAPERBACK
Pages
:
304
Year
:
2011
₹
395.0
₹
300.0
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View DetailsDescription
This second edition of the hugely successful The 30 Day MBA draws on the 12 fundamental disciplines that form the basis of the modern MBA course and explains the key tools and concepts to assess business situations and make successful decisions. Incorporating a wide range of case studies and links to valuable online resources and self-assessments, this book will enable you to: - gain a comprehensive understanding of the 12 core business disciplines and how to use them - create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies - revise for your exams if you are studying for a business qualification - learn about resilient brands that have succeeded in the recession, with particular focus on brands in developing countries - download hundreds of FREE business tools to help you carry out economic, financial, marketing and quantitative analysis and much more Now including a thorough explanation of the "break-even analysis" - the tool for making cost, volume, pricing and profit decisions - The 30 Day MBA will equip you with the knowledge and confidence to take part in strategic decision making alongside MBA graduates, and compete both at work and in business.
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