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ISBN
:
9780333923986
Publisher
:
Macmillan Publishers India
Subject
:
Business & Management
Binding
:
Hardcover
Pages
:
272
Year
:
1997
₹
399.0
₹
335.0
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A collection of case studies laden with issues which executives can easily relate to and the general reader can easily grasp. In fact, each case study solution reflects the distilled wisdom of an experienced manager. A must for practising managers. Table of Contents Part I: Staff • Farming Out Functions • Promoting a Protégé • On Pegging Pay to Performance • When Executives Turn Bellicose • Coping with Peer ‘Pressure’ • Prejudices at workplaces: Real or Perceived? • When a Job Offer Sparks off a Domestic Crisis • Where are All the Good Guys? • Toning up the Middle Order • When a Salesman is in a Spot • Dealing with a Smart but defiant Salesman • Travails of a Training Manager • Whose Side are You on, Anyway? • Preventing an Exodus • When an Employee Says he is HIV Positive... • Part II: Systems • When Manufacturing Locks Horns with Marketing • Owner of a Family Firm Ponders Over Future • When a Design is Pilfered • Salespersons and their Expense Accounts • Who should Authorise Loans for Shopfloor Employees? • Shuffling the Salesmen and their Territories • Only So Far and No Farther • When the CEO of a Family Firm Gets into a Role Conflict • When Inventory Levels Build Up... • When Gifts from Vendors Become Incentives... • Balancing the Budget • Enforcing an Economy Drive • Dealing with Downsizing • When a Project is in Peril • Breaking Away from the Mob • Part III: Strategy • It’s War, Gentlemen! • On Hitting a Speed-breaker • Westward Ho! • Will Price Reduction Lead to Higher Sales? • When the Magic Begins to Wear Off... • ‘Shall I Tell the President?’ • When Promotion of a Brand is Pre-empted • When a Product is Bleeding • Pricing a Premium Product • Chicken or Egg Syndrome • Looking Beyond the Ledger • Fight or Flight? • Stay Put ... or Leap Ahead? • Bringing Home the Bacon • When the Tail Wags the Dog...
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