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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis 12.0%OFF

The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

by David Miller

  • ISBN

    :  

    9780803977037

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Paperback

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500.0

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  • Description

    Examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus on ownership, discourse or audience reception, this book also examines: promotional strategies; media production; representation and audience responses; and, impacts on policy, culture and society.

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