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The Economist Improving Marketing Effectiveness: The Methods and Tools That Work Best (The Economist Books) 22.0%OFF

The Economist Improving Marketing Effectiveness: The Methods and Tools That Work Best (The Economist Books)

by R. Shaw

  • ISBN

    :  

    9781861970541

  • Publisher

    :  

    Profile Books Ltd

  • Subject

    :  

    Business & Management, Economics

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    224

  • Year

    :  

    2000

₹

295.0

22.0% OFF

₹

230.0

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  • Description

    After reviewing the latest fads and fashions in marketing, Bob Shaw finds that it is the good old fashio ned basics of marketing that are usually the key to marketin g effectiveness. '

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