14.0%OFF
Download App
| >> | LShop | >> | Book | >> | Reference, Informati... | >> | Encyclopaedias & Ref... | >> | The Editor In Chief:... |
14.0%OFF
The Editor in Chief: A Management Guide for Magazine Editors, 2nd Edition
-
ISBN
:
9780813810799
-
Publisher
:
John Wiley & Sons
-
Subject
:
Encyclopaedias & Reference Works
-
Binding
:
Paperback
-
Year
:
2003
₹
4431.0
14.0% OFF
₹
3810.0
3810.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View Details(Imported Edition) Estimated Shipping Time : 15-18 Business Days
View Details
-
Description
Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:* Launching* Funding* Organizing a staff* Increasing readershipAimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
-
Author Biography
Benton Rain Patterson was formerly an associate editor of The Saturday Evening Post, an articles editor for The New York Times Magazine, editor of Dominion magazine and managing editor of Guideposts magazine. He is emeritus associate professor of journalism at the University of Florida in Gainesville and author of the book Write to Be Read. Coleman E.P. Patterson is associate dean of the Kelley College of Business and associate professor of management at Hardin-Simmons University in Abilene, Texas
Related Items
-
of
-
OFFER
Academic Writing: A Guide for Management Students and Researchers (Response Books)
Mathukutty M Monippally
Starts At
440.0
495.0
11% OFF
-
OFFER
Shorter Oxford English Dictionary [Editor-In-Chief, Lesley Brown.] (French Edition)
Angus Stevenson
Starts At
5106.0
6995.0
27% OFF
-
OFFER
Software Project Management : A Real-World Guide to Success
Joel Henry
Starts At
650.0
879.0
26% OFF
-
OFFER
Green Energy: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Dustin R. Mulvaney
Starts At
783.0
900.0
13% OFF
-
OFFER
Green Politics: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Dustin R. Mulvaney
Starts At
783.0
900.0
13% OFF
-
OFFER
Green Food: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Dustin R. Mulvaney
Starts At
783.0
900.0
13% OFF
-
OFFER
Green Cities: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Nevin Cohen
Starts At
783.0
900.0
13% OFF
-
OFFER
Green Business: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Nevin Cohen
Starts At
783.0
900.0
13% OFF
-
OFFER
Green Consumerism: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Juliana Mansvelt
Starts At
870.0
1000.0
13% OFF
-
OFFER
Green Education: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Julie Newman
Starts At
783.0
900.0
13% OFF
-
OFFER
Green Ethics and Philosophy: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Julie Newman
Starts At
783.0
900.0
13% OFF
-
OFFER
Green Health: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Oladele Ogunseitan
Starts At
783.0
900.0
13% OFF
-
OFFER
Green Technology: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Dustin R. Mulvaney
Starts At
783.0
900.0
13% OFF
-
OFFER
Green Culture: An A-to-Z Guide (The SAGE Reference Series on Green Society: Toward a Sustainable Future-Series Editor: Paul Robbins)
Kevin Wehr
Starts At
783.0
900.0
13% OFF
-
OFFER
Program Management Professional (PgMP): A Certification Study Guide With Best Practices for Maximizing Business Results
Craig J. Letavec
Starts At
4658.0
6561.0
29% OFF
-
OFFER
Classroom Behaviour: A Practical Guide to Effective Teaching, Behaviour Management and Colleague Support
Bill Rogers
Starts At
2103.0
2446.0
14% OFF
-
OFFER
Atlas of Orthopedic Surgery: A Guide to Management and Practice (Encyclopedia of Visual Medicine Series)
Edward Vincent Craig
Starts At
5665.0
7980.0
29% OFF
-
OFFER
Chief Fire Officer's Desk Reference(International Association of Fire Chiefs)
IAFC
Starts At
24255.0
34163.0
29% OFF
-
OFFER
St. Nicholas and Mary Mapes Dodge: The Legacy of a Children's Magazine Editor, 1873-1905
Susan R. Gannon
Starts At
10604.0
11046.0
4% OFF
