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The Experience Economy,Update Edition 18.0%OFF

The Experience Economy,Update Edition

by Pine B. Joseph Ii and James H. Gilmore

  • ISBN

    :  

    9781422161975

  • Publisher

    :  

    Harvard Business School Press

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    359

  • Year

    :  

    2011

₹

1399.0

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₹

1147.0

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  • Author Biography

    B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

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