The Fast Forward MBA in Business Communication

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The Fast Forward MBA in Business Communication brings you the information youneed when you need it most- now!This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of two of today's leading experts on business communication. In short, lively segments using real-world examples, it delivers the information you need to navigate complex communication issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, tips on finding your communication strategy, and warnings on how to avoid pitfalls.Here are all the tools you need to improve your business writing and presentation skills-and become a more successful manager in the process. You'll discover how to:* Analyze your audience so you get the right message to the right people* Improve your logic to power up written documents and oral presentations* Write stronger e-mails to improve decision-making* Use new tools such as presentation software and document management systemsAnd much moreFrom the creators of the bestselling Portable MBA series comes The Fast Forward MBA . . .* A quick way to brush up on new ideas* An easy-to-use format that fits in any briefcase* Real-world information that you can put to use now!

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Lauren Vicker (Penfield, NY) is a Professor and Chair of the Communication/Journalism Department of St. John Fisher College. In addition to teaching, Vicker offers presentation skills training to professional and academic groups on a consulting basis. Ron Hein (Webster, NY) is president of Ron Hein & Associates, Inc., a corporation that provides writing, editing, and consulting services to clients such as Xerox and Eastman Kodak. He also teaches in the Executive Department MBA program at the Simon School of Business at the University of Rochester.