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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

by Joseph H. Boyett and Jimmie T. Boyett

  • ISBN

    :  

    9780471213772

  • Publisher

    :  

    Wiley

  • Subject

    :  

    Finance & Accounting, Business & Management, Economics

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    252

  • Year

    :  

    2002

₹

2128.0

₹

2128.0

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  • Description

    Discusses the newest marketing concepts.The Guru name is synonymous with expert, candid advice.The Guru format provides an easy reference to a wide range of ideas and practices.

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