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The Handbook of Marketing Communications 26.0%OFF

The Handbook of Marketing Communications

by P R Smith

  • ISBN

    :  

    9788175542334

  • Publisher

    :  

    Kogan Page Limited

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    660

  • Year

    :  

    2003

₹

1295.0

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₹

958.0

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  • Description

    “This is the single most comprehensive marketing communications text… the chapters explore and integrate all eleven communications tools… [the book] opens up marketing and communications in a sometimes frightening, often humorous and always enlightening way… essential reading for anyone moving up the marketing ladder.” - Professor Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School, UWE “This best-selling book provides a comprehensive framework for understanding the individual contribution and the collective combination of all the communications tools… I recommend this book whether for a student getting to grips with the subject or a practitioner seeking to maximise ROI from the promotional budget.”

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