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The International Dictionary of Marketing: Over 2,000 professional terms and techniques
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ISBN
:
9780749449247
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Publisher
:
Kogan Page Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
448
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Year
:
2006
₹
395.0
₹
395.0
395.0
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Description
This uniquely useful dictionary provides over 2,000 encyclopedic marketing-related definitions. Its coverage of marketing disciplines includes: Marketing communications; The media; Advertising; Public relations; Sales promotion; Corporate communications; The Internet. Written in clear, unambiguous English, this uniquely useful dictionary provides accurate descriptions of the techniques, practices, terminology and jargon used in marketing and marketing-related areas. The International Dictionary of Marketing offers definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. This approach includes detailed observations and comments, making it an essential and practical – guide for experienced professionals as well as for trainees and students. About The Author Daniel Yadin, who lectures widely, is an experienced copywriter and practitioner in marketing communications. A Chartered Marketer, he is a member of the Chartered Institute of Marketing, and a former course director at their training division. He is also a founding member of the Association of Independent Business Trainers. Table of Contents Introduction: a practical guide for marketers The marketing dictionary Appendix 1: US English, queen’s English Appendix 2: Marketing-related business and other terms Appendix 3: Marketing-related technology terms Appendix 4: Print and production terms – still in use but going out of style
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