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The Media Industries and their Markets: Quantitative Analyses (Applied Econometrics Association) 4.0%OFF

The Media Industries and their Markets: Quantitative Analyses (Applied Econometrics Association)

by Patrick-Yves Badillo and Jean-Baptiste Lesourd

  • ISBN

    :  

    9780230277700

  • Publisher

    :  

    Palgrave Macmillan

  • Subject

    :  

    Technology, Engineering, Agriculture, Industry & Industrial Studies, Economics

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    256

  • Year

    :  

    2010

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12794.0

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₹

12282.0

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  • Description

    This bookxA0;looks atxA0;quantitative studies on media markets,xA0;examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as,xA0;corporate strategy, marketing and advertizing.

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