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The Power Of Strategy Innovation : A New Way Of Linking Creativity And Strategic Planing To Discover Great Business Opportunities
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ISBN
:
9788120333116
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Publisher
:
Phi Learning
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Subject
:
Business & Management
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Binding
:
Hardcover
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Pages
:
304
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Year
:
2007
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450.0
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Description
This breakthrough book shows the readers how to make both strategic planning as well as innovation a part of one’s business. It explains how to use these two facets to achieve dramatic successful growth. The authors accomplish this by introducing a five-step Discovery Process that allows any business to uncover visionary new business opportunities by applying innovative thinking to their company’s entire business model, not just restricted to its products or inventions. The text outlines the five phases of the Discovery Process, from the establishment of a Discovery team, to the exploration of new insights and the creation of a new strategic road map. It does this with the help of case studies and executive interviews and further examples from companies such as IBM, Procter & Gamble and Kodak. In a nutshell, the book shows how to : (i)create a portfolio of new business opportunities (ii)remain flexible and orient your company for the future (iii)change the rules of how customers receive value (iv)develop a business model that delivers that value better than anyone else “Many businesses fail to meet their organic growth goals because it is difficult for senior managers to break free of their mental paradigms and existing strategic boundaries. Johnston and Bate have developed a proven and repeatable process which enables organizations to systematically challenge and explore these boundaries.” Bob LaPerle, General Manager and Vice President, Kodak.com About The Author ROBERT E. JOHNSTON, Jr., worked with major global corporations such as Procter & Gamble, 3M, BMW, and Nokia in helping them identify and pursue emerging opportunities, and enrich existing practices for company-wide innovation. Table OF Contents Acknowledgments Introduction Part One THE WHAT AND WHY OF STRATEGY INNOVATION Chapter 1 Strategy Meets Innovation Chapter 2 Strategy Innovation is Managing the Future Chapter 3 Strategy Innovation is Not Strategic Planning Chapter 4 The Discovery Process Part Two A GUIDE FOR IMPLEMENTATION Chapter 5 The Discovery Process: The Moen Story Chapter 6 The Discovery Process: Staging Phase Chapter 7 The Discovery Process: Aligning Phase Chapter 8 The Discovery Process: Exploring Phase Chapter 9 The Discovery Process: Creating Phase Chapter 10 The Discovery Process: Mapping Phase Part Three ADVANCED STRATEGY INNOVATION Chapter 11 Maximizing the Discovery Process Chapter 12 Formalizing a Strategy Innovation System Epilogue The Future of Strategy Innovation Glossary Recommended Readings Index
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