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Strategic Management
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ISBN
:
9788131509630
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Publisher
:
South Western
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
594
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Year
:
2009
₹
399.0
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303.0
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Description
Strategic Management is a comprehensive text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Table of Contents Part 1 Strategic Management Inputs 1. What is Strategic Management? 2. Exploring the External Environment: Competition and Opportunities 3. Examing the Internal Organization: Activities, Resources, and Capabilities Part 2 Strategic Actions: Strategy Formulation 4. Building and Sustaining Competitive Advantage 5. Strategy at the Business Level 6. Corporate-Level Strategy 7. Acquisition and Restructuring Strategies 8. International Strategy 9. Cooperative Strategy Part 3 Strategic Actions: Strategy Implementation 10. Corporate Governance 11. Organizational Structure and Controls 12. Strategic Entrepreneurship 13. Strategic Leadership Case Studies Case 1: 3M: Cultivating Core Competency Case2: AMD vs. Intel: Competitive Challenges Case 3: Boeing: Redefining Strategies to Manage the Competitive Market Case 4: Dell: From a Low-Cost PC Maker to an Innovative Company Case 5: Ford Motor Company Case 6: The Home Depot Case 7: Huawei: Cisco's Chinese Challenger Case 8: ING Direct: Rebel in the Banking Industry Case 9: Microsoft's Diversification Strategy Case 10: Nestle: Sustaining Growth in Mature Markets Case 11: Sun Microsystems Case 12: Vodafone: Out of Many, One Case 13: Wal-Mart Stores, Inc. (WMT) Index
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