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The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities 14.0%OFF

The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

by Robert E. Johnston Jr. and J. Douglas Bate

  • ISBN

    :  

    9780814407684

  • Publisher

    :  

    AMACOM

  • Subject

    :  

    Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    288

  • Year

    :  

    2003

2151.0

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  • Description

    Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.

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