The Seven Lost Secrets Of Success

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The Seven Lost Secrets of Success is the completely updatedrevision of Joe Vitale's 1992 self-publication by the same name. This is the world’s first book on the marketing and advertising secrets of Bruce Barton, 1920s celebrity and co-founder of the famous BBDO ad agency. The book has gone through eleven printings since its first printing. One person bought 19,500 copies of the book, for every member of their network marketing company. The book has an underground following who consider it an inspirational bible. Besides the seven secrets revealed in the book, it also contains a rare 1925 sales letter that pulled a 100% response, as well as rare ads by Bruce Barton. Vitale will update the book for the Wiley edition of this timeless classic, for a 2007 release.

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Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called “The Buddha of the Internet” for his combination of spirituality and marketing acumen. His articles are widely read and his professional clients include The Red Cross, PBS, Hermann Children’s Hospital, and many other small and large international businesses. Joe is a fiery and inspiring speaker who has spoken before hundreds of business groups. Table of Contents About Bruce Barton. Dedication. Acknowledgments. About Dr. Joe Vitale. Foreword. How I Discovered the Lost Secrets. The Ultimate Guru. The Messiah of Business. The Man Everyone Knows. The Second B In BBDO. Business Can Save The World. Secrets To Success Revealed. Lost 65 Years? Results Guaranteed. Why You Must Advertise No Matter What You Do. Just Try Stopping. Your True King. How To Advertise. Secret #1: Reveal The Business Nobody Knows. A Nation Of Steel. How You Can Live Forever. The Advertising Nobody Knows. The President Nobody Knows. What People Really Want. The War Nobody Knows. The Gasoline Nobody Knows. The Business Nobody Knows. Teach Them Why. The YOU Nobody Knows. Secret #2: Use A GOD To Lead Them. Riding To Her Death. The Service Guru. Become The Expert. Doug Johnson's Secret. How To Create A Miracle. Post & Crocker & Earhart. Secret #3: Speak in Parables. Snap, Crackle, Pop. Hypnotic Stories. How to Sell Bad Products. Story Selling. He Died a Millionaire. A Barton Story Sells Me. A Miracle Letter. Marshall Field. Napoleon Inspires Barton. Secret #4: Dare Them To Travel The Upward Path. The Zest Of The Battle. Only You Should Read This. Secret #5: The One Element Missing. Do You Support It? The Acknowledged Master. True Service or Greed? Honesty Sells. You Can Fool Them Once (Maybe). They Told Him No. Secret #6: Give Yourself Away. Money Is A By-Product. Selah. Women & Revolution. No Credit Please. Another Level of Giving. The Front Porch. How Giving Led To Greatness. Top This. Secret #7: Sharpen The Knife. Spit Polished. Make It Tight. Smart Ads. Healing Knives. Sharpen Your Choices. Act Before It's Too Late. Instant Access To The 7 Lost Secrets. The First Secret: Reveal The Business Nobody Knows. The Second Secret: Use A God To Lead Them. The Third Secret: Speak In Parables. The Fourth Secret: Dare Them To Travel The Upward Path. The Fifth Secret: The One Element Missing. The Sixth Secret: Give Yourself Away. The Seventh Secret: Sharpen The Knife. Resources. Recommended Reading. The Secrets of the 2nd B in BBDO: The Copywriter That Nobody Knows. The Story of the 2nd B in the BBDO (Batten, Barton, Durstine and Osborn) Agency. The 6 Immutable Laws of Advertising. The Ads that Nobody Knows. Bibliography.