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ISBN
:
9788131724583
Publisher
:
Pearson
Subject
:
Business & Management
Binding
:
Paperback
Pages
:
336
Year
:
2008
₹
499.0
₹
379.0
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The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development. Features A conceptual/how-to approach. The Strategy and Tactics of Pricing covers the theory of pricing through step-by-step formulas and procedures that show students how to analyze a pricing problem and formulate a pricing strategy. NEW re-organization around "Pricing Pyramid." Clearly defines the domain of strategic pricing and identifies the 5 key elements of an effective pricing strategy. See Chapters 3-7 Lively writing style with practical examples that both students and practitioners find interesting and engaging. Clearly illustrates how pricing principles are being applied successfully, or misapplied unsuccessfully. More, current examples - Particularly related to concumer and high-tech products. Table Of Contents Tactical Pricing Pricing Strategy Value Creation Price Structure Price and Value Communication Pricing Policy Price Level Costs Financial Analysis Competition Channels of Distribution Pricing Over the Product Life Cycle Price and Value Measurement Ethics and the Law
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