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ISBN
:
9780743204149
Publisher
:
Free Press
Subject
:
Business & Management
Binding
:
Hardcover
Year
:
2000
₹
2303.0
₹
1980.0
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In today In today's fast-paced networked economy, pro??fessionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of your disci??pline is not enough, assert world-renowned profes??sional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to profes??sional success, they argue, is the ability to earn the trust and confidence of clients. The creation of trust is what earns the right to influence clients; trust is also at the root of client satisfaction and loyalty. The workings of trust are even more critical in the new economy than in the old. Maister, Green, and Galford enrich our under??standing of trust---yet they have also written a deeply practical book. Using their model of "The Trust Equation," they dissect the rational and emo??tional components of trustworthiness. With preci??sion and clarity, they detail five distinct steps you must take to create a trust-based relationship. Each step---engage, listen, frame, envision, and commit---is richly described in distinct chapters. The book is peppered with pragmatic "top ten" lists aimed at improving advisors' effectiveness that can be put to use instantly. It also includes a trust self-diagnostic in the appendix. This immensely readable book will be wel??comed by the inexperienced advisor and the most seasoned expert alike. The authors use anecdotes, experiences, and examples---successes and mis??takes, their own and others'---to great effect. Though they use the professional services advi??sor/client paradigm throughout the book, their pre??scriptions have resonance for other trust-reliant situations---selling, customer relationship manage??ment, and internal staff functions like HR and information technology. The result is a ???tour de force???---brilliant, pene??trating, unique. It is essential reading for anyone who must advise, negotiate, or manage complex relationships with others.
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