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ISBN
:
9780071331869
Publisher
:
Tata Mcgraw Hill Education Private Limited
Subject
:
Business & Management
Binding
:
Hardcover
Pages
:
272
Year
:
2011
₹
475.0
₹
375.0
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For decades, Toyota has been setting standards that are the envy--and goal--of organizations worldwide. Its legendary management principles and business philosophy, first documented by Jeffrey K. Liker in his influential book The Toyota Way, changed the business world's approach to operational excellence. Granted unprecedented access to Toyota's facilities worldwide, Liker, along with Timothy N. Ogden, investigated the inside story of how Toyota faced the challenges of the recession and the recall crisis of 2009?2010. In both cases, the company was caught off guard--and found that a root cause of the challenges it faced was its failure to live up to its own principles. But the fundamentals were still there, and the company has ultimately come out of the most challenging years of its postwar existence even stronger than before. Toyota Under Fire chronicles all the events of the recession and the recall crisis in detail, providing valuable lessons any business leader can use to survive and thrive in a crisis, no matter how large: Crisis response must start by building a strong culture long before the crisis hits. Culture matters far more than decisions made by top executives. Investing in people, even in the depths of a recession, is the surest path to long-term profitability. Because it had founded its culture on such principles, Toyota didn?t need to amass an army of public relations, marketing, and legal experts to "put out the fire"; instead, it redoubled efforts to live up to its founding tenet, going "back to basics." Toyota began solving this crisis more than 70 years ago, when its organizational culture was first established. Apply the lessons of Toyota Under Fire to your company, and you'll meet any future management challenge calmly, responsibly, and effectively--the Toyota Way. About The Author Jeffrey K. Liker is the author of the bestselling The Toyota Way and 10 other related books. He is a professor of industrial and operational engineering at the University of Michigan and consults and speaks through his own consulting firm and The Toyota Way Academy. Timothy N. Ogden is cofounder of Sona Partners and a writer and editor who has developed nearly 20 business books for major publishers. His work has appeared in Harvard Business Review, Stanford Social Innovation Review, Strategy+Leadership, and Miller- McCune, among others. Table Of Contents Chapter 1. The Most Admired Company in the World Chapter 2. The Oil Crisis and the Great Recession Chapter 3.The Recall Crisis Chapter 4. Response and the Road to Recovery Chapter 5. Lessons Index
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