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How Toyota became #1: Leadership Lessons from the World's Greatest Car Company 24.0%OFF

How Toyota became #1: Leadership Lessons from the World's Greatest Car Company

by David Magee

  • ISBN

    :  

    9781591842293

  • Publisher

    :  

    Penguin Books India

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    256

  • Year

    :  

    1101

499.0

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  • Description

    Journalist Magee explores Toyotas past and present in order to reveal how this car company has sustained such tremendous success. The lessons that Magee explains here can be valuable for managers in all disciplines and industries.Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But "how" did it pass Ford and GM to become the worldas largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing? Journalist David Magee dug deeply into Toyotaas past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

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