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Under the Radar: Starting Your Net Business Witout Venture Capital 01 Edition
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ISBN
:
9780738207742
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Publisher
:
Basic Books (AZ)
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Subject
:
Business & Management
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Binding
:
Paperback
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1493.0
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Description
An entrepreneur and Internet millionaire reveals successful strategies for launching an Internet-based business the old-fashioned way--through sound business plans and entrepreneurial drive. In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet company for $85 million, reveals how he and so many like him are building enduring Web companies by combining traditional entrepreneurial scrappiness with pragmatic adoption of technologies. These are the businesses--low frills and niche--that the Web was really built for. In this book he shares their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise--from evaluating business ideas to finding the most suitable partners to raising capital. His step-by-step guide will help you map out a robust plan and launch a business that is free from market turbulence and investor control.
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