UNDERCOVER BOSS: INSIDE THE TV PHENOMENON THAT IS CHANGING BOSSES AND EMPLOYEES EVERYWHERE

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Now, for the first time, the bosses and employees featured on Undercover Boss share the lessons they learned as well as the formative experiences that resulted from being on the show. Show creators and executive producers Stephen Lambert and Eli Holzman reveal how they came up with the idea for the show, how they got a major network on board, and of course, how they found a dynamic, charismatic group of bosses willing to go undercover-on camera-in this thoroughly new experiment. Featuring all-new interviews and insights with the bosses and employees of the nine businesses featured on Season 1 of the show, as well producers' notes on what you didn't see behind the scenes, this book is a must-have for fans of the show everywhere. Special Features TV PHENOMENON: Undercover Boss is the 1 new reality television series on CBS for the 2009-2010 season, averaging 18.74 million viewers per episode. It debuted on February 7, 2010 after the Super Bowl to a staggering 38.7 million viewers, the most-watched premiere episode of any reality series ever. It is currently nominated for a 2010 Emmy for Outstanding Reality Program. LEVERAGING THE CEOS: All CEOs on the show know about the book opportunity and are excited to participate. All have seen morale improve (with at least three seeing increased profits) and have a lot of goodwill towards the show and its producers. Participation by the CEOs on publicity, marketing, company promotions, and bulk sales around the book are expected. EXCITING NEW CONTENT: The book tells the whole story, give a more in-depth look at each company and its CEO, as well as the aftermath. The producers contribute an introduction as to how they choose each CEO, the process, how they build trust, and what really goes on behind the scenes during filming. An appendix shows how to become an undercover boss in your own organization. CBS PROMOTIONS: The authors are seeking promotional support from CBS that includes promotion during Sweeps Month (Nov), banner ads on CBS.com, book ads during online episodes, promoion through social media outlets, and more. See sell-in kit for full list. On May 19th, the show was confirmed to air on CBS in Fall 2010 on Sundays at 9 pm. Season 2 premeire date is September 26th. SOCIAL MEDIA: As of August 2010, the show has over 52,000 fans on Facebook; +1,200 followers on Twitter; an e-newsletter from cbs.com; and a dedicated following on its own youtube.com channel and cbs.com. About The Author Stephen Lambert, chief executive of Studio Lambert, is one of Britain's best known creative television executives, responsible for creating award-winning documentary formats such as Faking It, Secret Millionaire, Wife Swap, and Undercover Boss, which he is producing for Channel 4 in the UK and for CBS in the United States. Prior to setting up Studio Lambert in 2008, Lambert was the chief creative officer of the RDF Media Group. For nine years he spearheaded its editorial development as it grew rapidly in both Britain and America. RDF received the industry's trade magazine Broadcast 2018Best Production Company of the Year Award' for 2002, 2004 & 2006; the only company to win this award three times. Lambert began his career at the BBC in 1983 where he worked for fifteen years in its Documentary Department. He produced and directed more than a dozen films for the award-winning series 40 Minutes and Inside Story. He lives in London with his wife, Jenni Russell, a columnist for the Guardian and Sunday Times and their two children. Eli Holzman founded the U.S. arm of British production company, Studio Lambert, where he launched and executive produced Undercover Boss. He began his career at Miramax Films in New York. He moved to Los Angeles in 1998 to found Miramax Television where he shepherded a number of scripted and non-scripted series, movies and mini-series and helped create Project Greenlight and the hit Bravo series Project Runway. For 20th Century Fox-based Katalyst Films, he developed and launched the CW series Beauty & the Geek. As an independent producer, his series creations include Bravo's Work Of Art. He lives in Venice Beach, California. Table Of Contents Introduction. 1. Sorting Through the Garbage Waste Management: Larry O'Donnell, President and COO. 2. Wings, Women, and Beer Hooters of America: Coby Brooks, President and CEO. 3. The Necessities of Life 7-Eleven: Joe DePinto, President and CEO. 7-Eleven: Joe DePinto, President and CEO. 4. An American Love Affair White Castle: Dave Rife, Owner. 5. Time to Get Personal Churchill Downs: Bill Carstanjen, COO. 6. Looking for Fulfilment GSI Commerce: Michael Rubin, Founder and CEO. 7. What Riches Can't Buy Herschend Family Entertainment: Joel Manby, President and CEO. 8. Troubles Down the Drain Roto-Rooter: Rick Arquilla, President and COO. 9. Say It with Flowers 1-800-Flowers: Chris McCann, President and COO. Go Undercover in Your Own Organization. Acknowledgments.

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