25.0%OFF
Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | Users Not Customers:... |
25.0%OFF
Users Not Customers: Who Really Determines the Success of Your Business
-
ISBN
:
9780670920976
-
Publisher
:
Portfolio
-
Subject
:
Business & Management, Industry & Industrial Studies
-
Binding
:
PAPERBACK
-
Pages
:
320
-
Year
:
2011
₹
550.0
25.0% OFF
₹
412.0
412.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
Boardroom conversations are adapting to a new and brutal reality; there is no such thing as an offline business. And if you don't embrace digital, you'll be out of business altogether. Blockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn't see the new economic order coming. Google, Facebook, Groupon and Twitter barely existed at the turn of the millennium, but are now rocketing ahead. Aaron Shapiro is CEO of HUGE, the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients. That's the GDP of a small country. He thinks constantly about the most pressing issue in business today: how can businesses can use digital to thrive? Shapiro has studied what the businesses succeeding today have in common, and in "Users, Not Customers", he teaches us to recognise that it's not just customers who interact with the digital version of our organisations. The businesses who are now roaring ahead put the interests and the digital experience of all of their users - employees, business partners, media and anyone else who interacts with you through digital channels - ahead of everything else, including their paying customers. In a world where we are all users you have a choice: you can be sure that people are using your digital ecosystem, or you can be irrelevant.
Related Items
-
of
-
OFFER
Information Economy Report 2005: E-commerce and Development
United Nations
Starts At
555.0
750.0
26% OFF
-
OFFER
Understanding the Internet: A Clear Guide to Internet Technologies (Computer Weekly Professional)
Keith Sutherland
Starts At
161.0
195.0
17% OFF
-
OFFER
Blended Learning: How to Integrate Online and Traditional Learning
Kaye Thorne
Starts At
5909.0
6871.0
14% OFF
-
OFFER
A Practical Guide to Business, Law, and the Internet
Peter Adediran
Starts At
1091.0
1495.0
27% OFF
-
OFFER
It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
Roy M. Spence Jr.
Starts At
429.0
550.0
22% OFF
-
OFFER
Changing Course: A Global Business Perspective on Development and the Environment
Stephan Schmidheiny
Starts At
312.0
395.0
21% OFF
-
OFFER
The Winning Manager: 51 Steps to Corporate Success (Response Books)
Walter Vieira
Starts At
440.0
495.0
11% OFF
-
OFFER
Innovation Management: Strategies, Concepts and Tools for Growth and Profit (Response Books)
Shlomo Maital
Starts At
555.0
750.0
26% OFF
-
OFFER
Mavericks at Work: Why the Most Original Minds in Business Win
William Taylor
Starts At
312.0
395.0
21% OFF
-
OFFER
The Game-Changer: How Every Leader Can Drive Everyday Innovation
A & Charan
Starts At
315.0
399.0
21% OFF
