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Using Focus Groups in Research
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ISBN
:
9780826464729
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Publisher
:
Continnum Special Priced Titles
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Subject
:
Society & Social Sciences
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Binding
:
Paperback
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Pages
:
104
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Year
:
2005
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8317.0
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Description
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: Planning and organising focus groups What types of questions to useThe limitations and advantages of using these groups as research methodsCollecting the data at group sessionsHow to analyse the data produced Table of Contents 1. Introducing focus groups Preliminaries and definitions What kind of focus group Focus groups as a qualitative research method in the social sciences 2. Benefits and limitations of focus group methodology When to use groups and for what kinds of questions Limitations of focus groups 3. Planning and organising focus groups Selecting the participants The role of the moderator Selecting a location and other praticalities of setting up focus groups Ethical issues 4. Developing and asking questions The topic guide of questioning route Types of questionsKinds of questions 5. Conducting focus groups Before the focus group session Stages of the focus group session After the session 6. Analysing focus group data Further reading References
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