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What They Don?t Teach You at Harvard Business School
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ISBN
:
9781861975645
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Publisher
:
Profile Books
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
256
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Year
:
2008
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275.0
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Description
Mark McCormack, dubbed ?the most powerful man in sport?, founded IMG (International Management Group) on a handshake. It was the first and is the most successful sports management company in the world, marketing the likes of Andr? Agassi, Nick Faldo and Monica Seles, and becoming a multi-million dollar, world-wide corporation whose activities in the business and marketing spheres are so diverse as to defy classification. Now, Mark McCormack reveals the secretof his success in this straight-talking guide to key business issues like analysing yourself and others, sales, negotiation, time management, decision-making and communication. What They Don?t Teach You at Harvard Business School fills the gaps between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people. It shares the business skills, techniques and wisdom gleaned from twenty-five years of experience and is guaranteed to make anyone?s professional life more successful.
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Author Biography
Mark McCormack named by Sports Illustrated as ?the most powerful man in sports?, was educated at William and Mary and Yale Law School. A collegiate golfer, he was an associate at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Lavner to Tim Henman and Arnold Palmer to Tiger Woods. Table of Contents Part One: People Reading People Creating Impressions Taking the Edge Getting Ahead Part Two: Sales and Negotiation The Problems of Selling Timing Silence Marketability Stratagems Negotiating Part Three: Running a Business Building a Business Staying in Business Getting Things Done For Entrepreneurs Only
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