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What We Learned in the Rainforest: Business Lessons from Nature illustrated edition Edition
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ISBN
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9781576751275
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Publisher
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Berrett-koehler Publishers
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Subject
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Business & Management
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Binding
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Hardcover
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Description
With clear, direct language and dozens of real-world examples, the authors show how a company can become, like nature, a complex living system that doesn\'t merely balance competing interests but truly integrates them.What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature by emulating what it once sought to conquer big business can attain greater and more sustainable profits. This powerful business model is written by two would-be archenemies: a hard-nosed Japanese CEO and a hard-charging American environmentalist. With clear, direct language and dozens of real-world examples, the authors show how a company can become, like nature, a complex living system that doesnt merely balance competing interests but truly integrates them. Examples from leading companies include Coca-Colas use of diversity to drive sales; 3Ms technique of managing for innovation; Coorss all waste is lost profit theory; and Shells industrial ecosystem approach.
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