26.0%OFF
Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | Why Crm Doesn't Work |
26.0%OFF
Why Crm Doesn't Work
-
ISBN
:
9780749439477
-
Publisher
:
Kogan Page Ltd
-
Subject
:
Business & Management, Industry & Industrial Studies
-
Binding
:
HARDCOVER
-
Pages
:
288
-
Year
:
2003
₹
1395.0
26.0% OFF
₹
1032.0
1032.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to stop losing customers and understand why customers don't buy. The author contends that only by empowering customers - by moving from CRM to CMR (Customer Management of Relationships) - can companies hope to build long-term relationships, create customer loyalty and deliver profits over time.
Related Items
-
of
-
OFFER
Why Didn't You Say That in the First Place: How to Be Understood at Work
Richard Heyman
Starts At
1830.0
2128.0
14% OFF
-
OFFER
The Why of Work: How Great Leaders Build Abundant Organizations That Win
David Ulrich
Starts At
202.0
250.0
19% OFF
-
OFFER
Love the Work, Hate the Job: Why America's Best Workers Are Unhappier Than Ever
David Kusnet
Starts At
1571.0
2214.0
29% OFF
-
OFFER
Management Rewired: Why Feedback Doesn't Work and Other Surprising Lessons fromthe Latest Brain Science
Charles S. Jacobs
Starts At
394.0
499.0
21% OFF
-
OFFER
Why Work Sucks and How to Fix It:The Results-Only Revolution
Cali Ressler
Starts At
379.0
499.0
24% OFF
-
OFFER
I Live in the Future & Here's How It Works: Why Your World, Work & Brain Are Being Creatively Disrupted
Nick Bilton
Starts At
379.0
499.0
24% OFF
