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Winning at New Products: Creating Value Through Innovation 19.0%OFF

Winning at New Products: Creating Value Through Innovation

by Robert G. Cooper

  • ISBN

    :  

    9780465025787

  • Publisher

    :  

    PERSEUS BOOK GROUP

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    391

  • Year

    :  

    2011

₹

1525.0

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₹

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  • Description

    Suitable for product developers everywhere, this title demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. It showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a game plan for achieving product leadership.

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