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Winning Behaviour: What the Smartest, Most Successful Companies Do Differently, Bacon & Pugh
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ISBN
:
9788120334755
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Publisher
:
Phi Learning
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Subject
:
Business & Management
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Binding
:
Hardcover
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Pages
:
368
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Year
:
2009
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425.0
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Description
“An engaging, thoughtful, and intelligent look at what makes the difference between winners and mere survivors in today’s tough markets.” JIM OSBORN, Vice President of Business Development, INTEC Engineering This book gives companies a way to increase business by “outbehaving” rivals so that customers see a positive behavioral difference at every customer touchpoint—from product development and branding to bids and proposals, service, and more. This title is packed with case histories and examples. It features interviews with high-profile executives. Based on studies of exemplary organizations such as Disney, Nordstrom, Volvo, Southwest Airlines, Harley-Davidson, etc. This book helps you build practices that are unique to your company and irresistible to customers. Also learn to differentiate your company on the following four behavioral frontiers: (i) Operational (ii) Interpersonal (iii) Exceptional (IV) Symbolic Table Of Contents Preface Acknowledgments Chapter 1 THE FINAL FRONTIER Chapter 2 WE WILL ASSIMILATE YOU Chapter 3 YOU ARE HOW YOU BEHAVE Chapter 4 THE FOUR WAYS TO CREATE BEHAVIORAL DIFFERENTIATION Chapter 5 THE GOLD STANDARDS IN BEHAVIORAL DIFFERENTIATION Chapter 6 RANDOM ACTS OF KINDNESS Chapter 7 EXCEPTIONAL VALUES Chapter 8 LIVING THE PROMISE Chapter 9 THE ENGINES THAT DRIVE BEHAVIORAL DIFFERENTIATION Chapter 10 WHY SOUTHWEST ARILINES SOARS: B2C BEHAVIORAL DIFFERENTIATION Chapter 11 SEARCHING FOR STARS: B2B BEHAVIORAL DIFFERENTIATION Chapter 12 CREATING AND SUSTAINING BEHAVIORAL DIFFERENTIATION Index
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