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Writing That Sells: Persuading Others to buy your Ideas
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ISBN
:
9788176497404
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Publisher
:
Crisp Learning
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
124
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Year
:
2004
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99.0
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87.0
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Description
Every letter, e-mail, or proposal that you write in business qualifies as sales pitch if you need to persuade someone to do what you want them to do. Selling ideas is really no different than selling a product or service. You must grab the reader's attention immediately and then, just as in a sales presentation, you want to persuade, motivate, and of course, sell, sell, sell. Perhaps everyday business communication wouldn't seem to present much of an opportunity to use the concept of ?selling?. However, keeping sales techniques in mind as you write could give you the edge in grabbing and holding your readers' attention. Using a unique five step model, WRITING THAT SELLS guides you through a process that will draw your readers in, andconvince them to do you want. Persuasive business writing must appeal to the recipient's sensibilities and personality style.
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