6 Steps to Free Publicity

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Whether you want to draw in new business, establish yourself as an expert in your field, or introduce a new concept to the community around you, using available publicity is the least expensive, most credible way to do so and Marcia Yudkin will show you how! This is a newly updated edition of a classic and much-loved guide to getting no-cost publicity, in it you'll find.Salient featuresWays to get started- how to overcome fears, feel comfortable, and think like a publicity hound How to write tip sheets, pitch letters, and press releases that roll out your message with a punch How to perform on radio and TV like a pro How to concoct creative angles, images, and exploits that get results How to create a Website or media section that multiplies publicity opportunities like crazy And much more, including print and Web resources for publicity campaignsWhether you're launching a new venture or looking for fresh visibility for an established one, you'll find this book jammed with inspirational ideas and tips. Use this wonderful manual to get the buzz going about your business, cause, or idea without draining all your profits.

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Marcia Yudkin ,widely admired as a master of creative Internet marketing, has been rounding up customers online teaching others to do so since 1944. She helps people around the world get their marketing message across creatively and inexpensively. Her nine previous books include the how-to classics Six Steps to Free publicity and Freelance Writing for Magazines and Newspapers. Marcia is a syndicated columnist on marketing and moderator of the I-Content online discussion list for Internet marketers. She has appeared on National Public Radio and is frequent contributor to magazines including the New York Time Magazine, Business 2.0,Psychology Today, Dynamic Graphics, and hundreds of other prominent media outlets. Marcia lives in Boston, Massachusetts. Table of Contents Writing to GetPublicity Speaking and Acting for Publicity Polishing your Publicity Skills Keeping the Publicity Momentum Going