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9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands (Response Books) 11.0%OFF

9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands (Response Books)

by Jagdeep Kapoor

  • ISBN

    :  

    9788132102298

  • Publisher

    :  

    Sage Publications Pvt. Ltd

  • Subject

    :  

    Education, Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    108

  • Year

    :  

    2009

₹

395.0

11.0% OFF

₹

351.0

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  • Description

    Through this revised edition, marketing guru Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals. The author presents his ideas in a uniquely organized and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.

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