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Advances in Business and Management Forecasting 29.0%OFF

Advances in Business and Management Forecasting

by Kenneth D. Lawrence and Ronald K. Klimberg

  • ISBN

    :  

    9780857242013

  • Publisher

    :  

    Emerald Group Publishing

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    238

  • Year

    :  

    2010

₹

11720.0

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₹

8321.0

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  • Description

    Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.

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