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Building a Better Business: The Key to Future Marketing, Management and Motivation
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ISBN
:
9781861977533
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Publisher
:
Profile Books
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
352
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Year
:
2010
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899.0
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665.0
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Description
An intensely practical and inspirational guide on how to make great things happen in your business and personal life, by Patrick Dixon, ranked as one of the 50 most influential business thinkers alive today. How to create greater passion for your business, by building a better future for you, your customers, workers and their families, shareholders, communities and those beyond. How you can get: Better leadership, people and teams Better brands and marketing Better customer relations and corporate image Better innovation and strategy Better change management Better work-life balance Better corporate governance.
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Author Biography
Dr Patrick Dixon is often described as Europe?s leading futurist and has been ranked as one of the world?s 50 most influential business thinkers alive today. He is Chairman of Global Change Ltd, a Fellow of the Centre for Management Development at London Business School, author of 12 books including Futurewise, and is a Visiting Professor at the European School of Management and Technology. He advises many global companies on wide range of future trends including the digital society, virtual corporations, financial services, biotechnology, lifestyle changes, consumer behaviour, marketing, motivation, leadership, public policy, corporate ethics, activist movements and government regulation. His clients have included Hewlett-Packard, Microsoft, UBS, RBS, Credit Suisse, PricewaterhouseCoopers, Ford, IBM, Roche, GSK, UNIDO, Allianz, HSBC and BT. Table of Contents The future feels different Four words for every business Better leadership How to develop better leaders Creating better teams Building better brands Better marketing Better customer relations Better public relations Better innovation Better people Better motivation Better balance: work-life or life-life? Motivation matching: joining business and personal goals Managing change for the better Better strategy Lessons from not-for-profit organizations Better ways to invest Business values ? the ultimate test Better corporate governance An hour to change your world.
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