19.0%OFF
Download App
| >> | LShop | >> | Book | >> | Society & Social Sci... | >> | Politics & Governmen... | >> | Barack, Inc.: Winnin... |
19.0%OFF
Barack, Inc.: Winning BusinessLessons of the Obama Campaign
-
ISBN
:
9780137022076
-
Publisher
:
FT Press
-
Subject
:
Politics & Government, Business & Management, Psychology
-
Binding
:
HARDCOVER
-
Pages
:
192
-
Year
:
2009
₹
3071.0
19.0% OFF
₹
2487.0
2487.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful, consistent core value proposition: the proposition of change. Moreover, it had an extraordinary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals. In Barack, Inc., Barry Libert and Rick Faulk present the Obama campaign as a business, identifying lessons any business leader can use to maximize performance. Libert and Faulk cover issues ranging from marketing to leadership, strategy to execution. They reveal how Obama's team identified and honed a powerful core message, and applied it flexibly in response to changing circumstances without ever compromising core brand values. You'll discover how Obama built a focused, "no-drama" organizationthat empowered local decision-makers without sacrificing nationwide consistency or discipline. Finally, the authors, executives at the world's leading provider of business social networking services, show how Obama leveraged social networking at a scale unprecedented in the history of either politics or business. From start to finish, Barack, Inc. is actionable: packed with ready-to-use strategies and tactics that can help you succeed with any goal, in any marketplace.
Related Items
-
of
-
OFFER
Meaning, Inc.: The Blueprint for Business Success in the 21st Century
Gurnek Bains
Starts At
230.0
295.0
22% OFF
-
OFFER
Failure Inc. : 52 Ways to Go Under in Business PB
Howard Eisner Dsc
Starts At
175.0
199.0
12% OFF
-
OFFER
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)
Mike Moran
Starts At
1995.0
2809.98
29% OFF
-
OFFER
How Businesses Can Anticipate And Profit From What’S Next : Future Inc
Garland Eric
Starts At
355.0
450.0
21% OFF
-
OFFER
Earth, Inc.: Using Nature's Rules to Build Sustainable Profits
Gregory Unruh
Starts At
958.0
1295.0
26% OFF
-
OFFER
GREEN,INC: A GUIDE TO BUSINESS AND THE ENVIRONMENT
Frances Cairncross
Starts At
236.0
275.0
14% OFF
-
OFFER
Generations, Inc.: From Boomers to Linksters--Managing the Friction Between Generations at Work
Meagan Johnson
Starts At
1185.0
1446.0
18% OFF
-
OFFER
Talk, Inc.: How Trusted Leaders Use Conversation to Power their Organizations
Boris Groysberg
Starts At
766.0
995.0
23% OFF
-
OFFER
Changing Course: A Global Business Perspective on Development and the Environment
Stephan Schmidheiny
Starts At
312.0
395.0
21% OFF
-
OFFER
The Winning Manager: 51 Steps to Corporate Success (Response Books)
Walter Vieira
Starts At
440.0
495.0
11% OFF
-
OFFER
Innovation Management: Strategies, Concepts and Tools for Growth and Profit (Response Books)
Shlomo Maital
Starts At
555.0
750.0
26% OFF
-
OFFER
Mavericks at Work: Why the Most Original Minds in Business Win
William Taylor
Starts At
312.0
395.0
21% OFF
-
OFFER
The Game-Changer: How Every Leader Can Drive Everyday Innovation
A & Charan
Starts At
315.0
399.0
21% OFF
