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How Businesses Can Anticipate And Profit From What’S Next : Future Inc
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ISBN
:
9788120335776
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Publisher
:
Phi Learning
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Subject
:
Business & Management
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Binding
:
Hardcover
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Pages
:
272
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Year
:
2008
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450.0
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355.0
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Description
The ability to predict future trends have become crucial for businesses to be successful in today's overwhelming world of tough competition and constant changes. With this visionary, creative, and groundbreaking book know how to anticipate new trends and analyze their impact on your business. Discover how to Determine whether a trend is really a trend Incorporate the future into everyday thinking Analyze five new trends that will affect the future of your business Find accurate sources like official reports, peer reviews and scholarly journals to properly forecast tomorrow's realities. “When Eric Garland talks in Future, Inc. about businesses turning chaos into opportunity, he means it literally. This book takes the reader's hand and walks him through the specific steps needed to understand developing trends, the factors driving them and strategic implications for businesses. He outlines the tools of the foresight trade and how to separate the wheat from the ‘info chaff’ in our entirely-too-information-rich environment in such critical areas as energy, demographics, health and new technologies.” Timothy C. Mack President, World Future Society Table of Contents Foreword Acknowledgments Introduction: today's Chaos; tomorrow's Opportunity PART 1: TOOLS AND TECHNIQUES 1 Futurism: The Antidote to Chaos 2 Systems Thinking: A Superhighway to Change 3 Analyzing Trends: Real Change vs. Media Hype 4 Into the Future: Making Judgments; Evaluating Forecasts 5 Strategic Implications: What the Future Means to You 6 Scenario Generation: Drawing a Picture of the Future 7 Communicating the- Future-Even to the Skeptical PART 2: DRIVERS OF THE FUTURE 8 Aging: Preparing for aNew Grey World 9 Information Technology: Falling in Price, Increasing in power 10 Health Care: New Gadgets vs. Following Doctors' Orders 11 Biotechnology: Scratching the Surface of the Secrets of Life 12 Energy: Getting More out of Less 13 N anotechnologies: Smaller Is Better 14 Media and Communications: Six Billion Channels for Six Billion People 15 Ecology and Sustainability: Growth Can Be Good EPILOGUE: Where Do We Go from Here? Notes Index
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