Cases In Retail Management

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This extremely useful book is an effort to suggest different approaches and aspects of retailing. The book is based on the innovative method of learning through real life case studies. It offers a compilation of case studies developed in the purview of retail management, which includes consumer shopping behavior, future aspects of retail, visual merchandising, global retailing, and entrepreneurship. The book is oriented towards helping students, retailers, academicians, researchers, and retail consultants understand the practice of retail in detail. About The Author Prof. Srini. R. Srinivasan: Presently working as a Faculty and also coordinating the Retail Management Program at K.J. Somaiya Institute of Management Studies & Research (one of the leading B-school in India). His area of interest is International Marketing, Strategic Management, and Retail Management. Having more than 10 years experience in corporate and academics. He is an alumni of SCSVM University. He has published and presented more than 30 national and international conferences in India and abroad. He is also a consultant to leading retail foods chains in Mumbai. He is also a freelance writer for many retail journals and magazines. Presently, he is pursuing PhD in the area of retailing from the University of Mumbai. Dr. R. K. Srivastava: Presently working as an Emeritus professor of marketing at KJSIMSR. He is one of the leading Pharma consultants for many reputed companies in Mumbai. He has an authored two books and published more than 150 research papers in Indian and international journals. He is heading the research cell in KJSIMSR and guiding more than a dozen of research scholars. Table Of Contents Case-1. Retail in Detail - Unorganized to Organized Case 2. Strategic Realities in Retail Case 3. Kanchi Silks Case-4. Shreeji? Case-5. Akbarallys - Not in Rally Case-6. Dosa in Plaza Case-7. Hidesign Case-8. Vimal is Back (Reviving its past glory) Case-9. Amul's Ready-to-Eat Pizza Case-10. Shoppers Stop Limited Case-11. IKEA Connecting Concept Case-12. Tiffany & Co. Case-13. Dominating Pizzas Case-14. Visual Merchandising Case-15. Passion for Fashion Case-16. The Big Endeavor Case-17. Hindustan Oil Xtra Power Fleet Card Program Case-18. Garuda Transport Case-19. ITC Case-20. Case Study on Supply Chain Management Case-21. Attraction to Attrition Case-22. Mall Dhamaal Case-23. Luxury'  Lifestyle or Lavish Case-24. Catalogue Retailing - “Ar-Goes” Case-25. Crossroad's Retailing Lessons Case-26. Vending Machines Case-27. The LOOT- Great Steal on Big Brands