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Category Killers: The Retail Revolution and Its Impact on Consumer Culture 14.0%OFF

Category Killers: The Retail Revolution and Its Impact on Consumer Culture

by Robert Spector

  • ISBN

    :  

    9781578519606

  • Publisher

    :  

    Harvard Business School Press

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    224

  • Year

    :  

    2005

₹

2384.0

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₹

2050.0

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  • Description

    Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.

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